Whistler Mountain Bike Park
2012 | Elements of Perfection Campaign | Online New Media Campaign

Additional Parts

Photos

Background

As part of Whistler/Blackcomb's online summer campaign, the 'Element's of Perfection' video series was developed. Based off a series of print ads - Dirt, Rock, Air, Roots, and Soul - the objective was to bring these ads to life in 60-90 seconds shorts. Each video had to have a strong concept, and with such a short piece, it was key to develop individual shots which could properly convey a story and showcase each 'Element'. The videos were distributed online through Whistler/Blackcomb's bike park website, along with social media.

Equipment Used

RED Epic
Sony FS700
Chest Mount Canon 7D
Tyler Mini Gyro
Cable Cam System
Crane
Glidecam
Yamaha Rhino